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The SS23 edition was my first fashion week to direct and it taught me a lot in terms of collaboration, communication, and coordination of numerous actors in one project. My role was oversight and being the main person responsible for delivery of the entire fashion week. This included coordination with brands, collaboration with production companies and communication with international PR agencies as well as sponsor and partner negotiations.
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The SS23 edition was my first fashion week to direct and it taught me a lot in terms of collaboration, communication, and coordination of numerous actors in one project. My role was oversight and being the main person responsible for delivery of the entire fashion week. This included coordination with brands, collaboration with production companies and communication with international PR agencies as well as sponsor and partner negotiations.
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Project director.
J. Lindeberg Presentation
J. Lindeberg was undoubtedly the halo brand of the week. Contributing largely with their presence and production, J. Lindeberg displayed the value in investing in the audience of your home stage.
runway videos by Studio Bon
Studio Bon is the official partner for Stockholm Fashion Week production. As a founding partner of the week, Studio Bon lends their experience and expertise to many parts of the fashion week.
photography by Vanessa Tryde, Adam Katz Sinding, Peter Håkansson and more.
Brands included J. Lindeberg, Loiuse Xin Couture, STHLM Misc, Brixtol Textiles, Styles x Sellpy, Indiska, Imaskopi, Placebo, Diemonde x Marchénoir, Jennifer Blom, ATP Atelier,,
photography by Vanessa Tryde, Adam Katz Sinding, Adam Philgren and more.
Partners of the week included Mercedes-Benz, Hasselblad, Nobis, Boozt, Peroni, Vocast, Visit Stockholm.
