Tough as You
Dr. Marten’s
Ad Campaign
Director, Writer
TMRW/ TDAY by FRAMÅT is a series of shows where Järn showcases the voices of tomorrow. The ones that are set to make a large impact in the near future of their scene. Dr Marten partnered with us, Järn, to produce these shows in tandem with campaign videos for their channels.
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Alla Drabbas
Cancerfonden
Ad Campaign
Director
A 30 minute show in 10 minute parts including one live studio performance by each participating artist. The show is meant to bring the subject of cancer to a target audience that often neglects it.
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Stockholm Fashion Week SS23
Swedish Fashion Association
Fashion Week
Project Director
The SS23 edition was my first fashion week to direct and it taught me a lot in terms of collaboration, communication, and coordination of numerous actors in one project. My role was oversight and being the main person responsible for delivery of the entire fashion week. This included coordination with brands, collaboration with production companies and communication with international PR agencies as well as sponsor and partner negotiations.
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Stil i P1
RADIO P1 c/o FILT
Cover Art
Art Director
FILT commissioned me to create a cover for the podcast and radio show Stil i P1.
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It's Complicated
UR Play
Radio Show
Writer
In this podcast series in English, young people talk about personal experiences on the topic of sexuality, consent and relationships. Everything from feeling betrayed by a friend or having an impossible relationship at a distance, to being subjected to sexual abuse. Each episode begins with a dramatized event based on real situations that have been complicated and difficult for the main characters to handle. Then the person himself tells about the event from his own perspective. Narrated and written by John-Jamal Gille.
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Engineered for Originality
Caterpillar
Ad Campaign
Director, Photographer
Three 15 second ad rolls for social media and an imagery collection for stores.
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Creative Call
Halebop
Documentary
Director
A series of mini documentaries featuring creative talent from Sweden. Getting a personal look into the lives of independent creators and what motivates them to keep going.
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Adidas Editorials
EXIT Magazine
Fashion Videography
Director
Three mood videos featuring artists JOY, OZZY, and DEKI ALEM (then known as Bennett).
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Bye Bye Bror
Skander c/o Riksteatern
Music Video
Director, Writer
A music video based on the play Bye Bye Bror featuring Alexander Abdallah and Robin Stegmar. The play is based on interviews with men that have left organised crime and survived to tell the tale.
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1994
This is Sweden
Fashion Photography
Photographer
Named after the year that Ana and Pablo Londono immigrated to Sweden with their mother from Colombia. 1994 mirrors the futile attempt of fitting as foreigners in their newfound home.
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Framåt Grand Central
Järn
Documentary
Director
Introducing FRAMÅT, a program led by Adam Taal to teach a new generation of artists the ins and outs, do's and don'ts, of being an independent player in music.
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Dö Ung
Järn
Music Video
Director, Writer
A music video for JËLLY and her song "Dö Ung" (Die Young). The story is based on my personal experiences, interpreted through the song.
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4.0
This is Sweden
Fashion Photography
Photographer
Shot 2 meters above the floor on top of piles of hemp paper in Bredäng.
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Goose
Michel Dida
Music Video
Director
A cold video shot on the slopes and ice of Luleå, Sweden featuring Michel Dida as well as Sammy and Johnny Bennett, nowadays known as Deki Alem. A big thank you to the sisters Lejonhjärta.
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WARM UP OUR GLOBE
Raoul Wallenberg Algorithm
Ad Campaign
Writer
Hero video for the award winning campaign "Warm Up Our Globe" by the team and I at Gullers Grupp.
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Mina
Järn
Music Video
Director, Writer
The music video premiering Jëlly as an artist on the Swedish music scene. Shot in Malmö, Sweden. Featuring friends of Jëlly and a cameo of Adam Tensta.
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Stoppa Näthandeln med barn
ECPAT Sweden
Ad Campaign
Writer
A campaign video for ECPAT Sweden voiced by Joel Kinnaman.
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