project name
2023 Editorials
client
By Banoo
role
Photographer
type
Fashion Photography
Capturing the essence of the modern businesswoman's imagination - By Banoos briefcases and bags cement themselves as the premiere option for the woman that craves style just as much as she needs practicality.
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project name
Tough as You
client
Dr. Marten’s
role
Director, Writer
type
Ad Campaign
TMRW/ TDAY by FRAMÅT is a series of shows where Järn showcases the voices of tomorrow. The ones that are set to make a large impact in the near future of their scene. Dr Marten partnered with us, Järn, to produce these shows in tandem with campaign videos for their channels.
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project name
Alla Drabbas
client
Cancerfonden
role
Director
type
Ad Campaign
A 30 minute show in 10 minute parts including one live studio performance by each participating artist. The show is meant to bring the subject of cancer to a target audience that often neglects it.
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project name
Stockholm Fashion Week SS23
client
Swedish Fashion Association
role
Project Director
type
Fashion Week
The SS23 edition was my first fashion week to direct and it taught me a lot in terms of collaboration, communication, and coordination of numerous actors in one project. My role was oversight and being the main person responsible for delivery of the entire fashion week. This included coordination with brands, collaboration with production companies and communication with international PR agencies as well as sponsor and partner negotiations.
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project name
Stil i P1
client
RADIO P1 c/o FILT
role
Art Director
type
Cover Art
FILT commissioned me to create a cover for the podcast and radio show Stil i P1.
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project name
It's Complicated
client
UR Play
role
Writer
type
Radio Show
In this podcast series in English, young people talk about personal experiences on the topic of sexuality, consent and relationships. Everything from feeling betrayed by a friend or having an impossible relationship at a distance, to being subjected to sexual abuse. Each episode begins with a dramatized event based on real situations that have been complicated and difficult for the main characters to handle. Then the person himself tells about the event from his own perspective. Narrated and written by John-Jamal Gille.
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project name
Engineered for Originality
client
Caterpillar
role
Director, Photographer
type
Ad Campaign
Three 15 second ad rolls for social media and an imagery collection for stores.
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project name
Creative Call
client
Halebop
role
Director
type
Documentary
A series of mini documentaries featuring creative talent from Sweden. Getting a personal look into the lives of independent creators and what motivates them to keep going.
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project name
Adidas Editorials
client
EXIT Magazine
role
Director
type
Fashion Videography
Three mood videos featuring artists JOY, OZZY, and DEKI ALEM (then known as Bennett).
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project name
Bye Bye Bror
client
Skander c/o Riksteatern
role
Director, Writer
type
Music Video
A music video based on the play Bye Bye Bror featuring Alexander Abdallah and Robin Stegmar. The play is based on interviews with men that have left organised crime and survived to tell the tale.
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project name
1994
client
This is Sweden
role
Photographer
type
Fashion Photography
Named after the year that Ana and Pablo Londono immigrated to Sweden with their mother from Colombia. 1994 mirrors the futile attempt of fitting as foreigners in their newfound home.
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project name
Framåt Grand Central
client
Järn
role
Director
type
Documentary
Introducing FRAMÅT, a program led by Adam Taal to teach a new generation of artists the ins and outs, do's and don'ts, of being an independent player in music.
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project name
Dö Ung
client
Järn
role
Director, Writer
type
Music Video
A music video for JËLLY and her song "Dö Ung" (Die Young). The story is based on my personal experiences, interpreted through the song.
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project name
4.0
client
This is Sweden
role
Photographer
type
Fashion Photography
Shot 2 meters above the floor on top of piles of hemp paper in Bredäng.
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project name
Goose
client
Michel Dida
role
Director
type
Music Video
A cold video shot on the slopes and ice of Luleå, Sweden featuring Michel Dida as well as Sammy and Johnny Bennett, nowadays known as Deki Alem. A big thank you to the sisters Lejonhjärta.
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project name
WARM UP OUR GLOBE
client
Raoul Wallenberg Algorithm
role
Writer
type
Ad Campaign
Hero video for the award winning campaign "Warm Up Our Globe" by the team and I at Gullers Grupp.
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project name
Mina
client
Järn
role
Director, Writer
type
Music Video
The music video premiering Jëlly as an artist on the Swedish music scene. Shot in Malmö, Sweden. Featuring friends of Jëlly and a cameo of Adam Tensta.
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project name
Stoppa Näthandeln med barn
client
ECPAT Sweden
role
Writer
type
Ad Campaign
A campaign video for ECPAT Sweden voiced by Joel Kinnaman.
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