currently working as
Project Director of Stockholm Fashion Week.
A curated portfolio of work by John-Jamal Gille.
TMRW/ TDAY by FRAMÅT is a series of shows where Järn showcases the voices of tomorrow. The ones that are set to make a large impact in the near future of their scene. Dr Marten partnered with us, Järn, to produce these shows in tandem with campaign videos for their channels.+ see full project
A 30 minute show in 10 minute parts including one live studio performance by each participating artist. The show is meant to bring the subject of cancer to a target audience that often neglects it.+ see full project
The SS23 edition was my first fashion week to direct and it taught me a lot in terms of collaboration, communication, and coordination of numerous actors in one project. My role was oversight and being the main person responsible for delivery of the entire fashion week. This included coordination with brands, collaboration with production companies and communication with international PR agencies as well as sponsor and partner negotiations.+ see full project
FILT commissioned me to create a cover for the podcast and radio show Stil i P1.+ see full project
In this podcast series in English, young people talk about personal experiences on the topic of sexuality, consent and relationships. Everything from feeling betrayed by a friend or having an impossible relationship at a distance, to being subjected to sexual abuse. Each episode begins with a dramatized event based on real situations that have been complicated and difficult for the main characters to handle. Then the person himself tells about the event from his own perspective. Narrated and written by John-Jamal Gille.+ see full project
Three 15 second ad rolls for social media and an imagery collection for stores.+ see full project
A series of mini documentaries featuring creative talent from Sweden. Getting a personal look into the lives of independent creators and what motivates them to keep going.+ see full project
Three mood videos featuring artists JOY, OZZY, and DEKI ALEM (then known as Bennett).+ see full project
A music video based on the play Bye Bye Bror featuring Alexander Abdallah and Robin Stegmar. The play is based on interviews with men that have left organised crime and survived to tell the tale.+ see full project
Named after the year that Ana and Pablo Londono immigrated to Sweden with their mother from Colombia. 1994 mirrors the futile attempt of fitting as foreigners in their newfound home.+ see full project
Introducing FRAMÅT, a program led by Adam Taal to teach a new generation of artists the ins and outs, do's and don'ts, of being an independent player in music.+ see full project
A music video for JËLLY and her song "Dö Ung" (Die Young). The story is based on my personal experiences, interpreted through the song.+ see full project
Shot 2 meters above the floor on top of piles of hemp paper in Bredäng.+ see full project
A cold video shot on the slopes and ice of Luleå, Sweden featuring Michel Dida as well as Sammy and Johnny Bennett, nowadays known as Deki Alem. A big thank you to the sisters Lejonhjärta.+ see full project
Hero video for the award winning campaign "Warm Up Our Globe" by the team and I at Gullers Grupp.+ see full project
The music video premiering Jëlly as an artist on the Swedish music scene. Shot in Malmö, Sweden. Featuring friends of Jëlly and a cameo of Adam Tensta.+ see full project
A campaign video for ECPAT Sweden voiced by Joel Kinnaman.+ see full project
Leading creative teams in focused efforts.
Creative- & Art Direction
After working as both the client and supplier of content and being familiar with a variety of software and roles, I've become accustomed to different working situations and handle them accordingly.
Copywriter, Creative writing
Personally, writing is probably the most enjoyable part of any job.