Project director
Stockholm Fashion Week, Association of Swedish Fashion Brands

+ NK Gala 2023 Jury Member
2022 –
Creative director
2017 -
Vice chairperson, photographer
This is Sweden
2017 - 2020
PR, content producer
2018 Election
Director,  writer
‍Gullers Grupp
2016 - 2019
AD, director, writer
ZLIPR Media Group
2015 - 2016
Content producer
Orlando John Agency
2013 - 2015
A screenshot of Etchell's picture of John-Jamal.


Project Direction, Director

Leading creative teams in focused efforts.

Creative- & Art Direction

After working as both the client and supplier of content and being familiar with a variety of software and roles, I've become accustomed to different working situations and handle them accordingly.

Copywriter, Creative writing

Personally, writing is probably the most enjoyable part of any job.


Creative Software

a. Adobe Creative Suite; Photoshop, Illustrator, Premiere Pro, Illustrator, Audition, After Effects, Lightroom.
b. Capture One.
c. Figma.
d. Webflow.

Admin Software

a. Fortnox, Visma.
b. Notion.
c. Google docs, Apple Work, Office.


a. English, native.
b. Swedish, native.
c. French, beginner.